Zvezdana, my namesake brand, unfolded from Buy*Product, Ellen Lupton’s product-making workshops, which put to practice the idea of designers becoming independent producers. Challenged to create a line that would merge my interest in design, art, and writing, and would provide me with a possible link to the design industry in Eastern Europe, to which I have native ties, I created The Zig Zag Shirts, my debut fashion collection.
In its design and display, the Zig Zag Shirt is born of considered form, content, and concept: the mimetic embroidery over the heart, the medical metaphor, the spatial considerations of the installation. The zig zag is the graph of a heartbeat, a familiar script to which each viewer ascribes his or her own meaning, turning the shirt into an announcement of itself, a wearable poster.
While graphic designers have long been putting their work on t-shirts, few have worked with the formality of a collared, button-down shirt. Instead of screen-printing, the most common way of applying a graphic to a shirt, I chose to work with machine embroidery, the domain of monogrammed towels and cuffs, workers’ uniforms and corporate logos.